B2B tech giant Technicolor wanted to design an awareness social media campaign as part of their 100 year anniversary celebration. They wanted a heavy focus on end-users, highlighting Technicolor’s technology, talents, and global coverage in an awe-inspiring and easy-to-understand format.
We created a series of dynamic short videos designed for native social media consumption. They showcased Technicolor’s artists and innovators who bring amazing experiences to life.
The corporate social media campaign, Architects of Amazement:
- reached 6M+ people,
- generated 1M+ video views on social media platforms,
- boosted their follower base by +15%.
The Corporate Social Media Campaign
With the help of Technicolor’s marketing team, we identified the key strategic topics to be highlighted in the campaign. We discussed and cast the right talents to be featured in the videos. As a result, all video interviews were prepared in advance but unscripted to keep a natural flow of speech. Then, each video piece was edited, color graded and sound mixed, and posted as native social media content on YouTube and Facebook. Extra amplification on Twitter, LinkedIn, and Instagram.
See below the end result.