Our mission
Empowering Financial Freedom for an Excluded Community
SFP – Stripper Financial Planning – approached us with a bold vision: to relaunch their brand and become the go-to financial advisor for sex workers and adult creators. Our mission was to refresh their distinct, judgment-free brand that merged credibility with empathy, positioning SFP as a safe and empowering space for an often-stigmatized clientele.
The challenge
SFP, a brand established in the late 2010s, is part of a financial services market that often excludes or stigmatizes sex workers. The primary challenge was twofold:
- Double down on SFP’s strong positioning as both credible and non-judgmental in an industry rooted in formality and conservatism.
- Speaking directly to a deeply underserved audience with specific financial pain points, from tax fear and income irregularity to lack of access to basic financial tools like retirement accounts or mortgage qualification.
Additionally, the brand needed with its new website to establish SEO authority in a niche market, balance professionalism with sex-positivity, and convey complex financial topics in clear, non-patronizing language.
The strategy
We used the straong foundations of the SFP brand to create a multi-layered strategy designed to bridge the gap between alternative work and mainstream finance:
Brand Foundation & Voice
- Crafted a voice that is empowering, jargon-free, sex-positive, and straightforward.
- Developed a tagline and core promise: “No shame. No judgment. Just smart, clear advice from a licensed fiduciary who gets it.”
Audience-Centric Positioning
- Designed messaging around real client pain points: tax fears, informal income, lack of benefits, and long-term financial planning.
- Targeted primary audiences (strippers, content creators, adult workers) and mapped out referral relays (lawyers, accountants, LGBTQIA+ orgs).
Service Architecture
- Structured offerings into six categories: Financial Planning, Wealth Management, Money Protection, and Estate Planning – each aligned with a different client profile (e.g., High Cash Earners, Retirement Savers).
SEO & Content Strategy
- Identified high-intent, long-tail content opportunities (e.g., “How to buy a house as a sex worker”).
- Established SFP as a trusted, problem-solving resource through blog content tailored to industry-specific financial issues.
The outcome
SFP relaunched with a powerful, clear identity and a strategy that’s already gaining traction. Results include:
- A trusted voice in a unserved niche
- Strong SEO foundation targeting high-intent searches
- A distinct brand that balances authority with empathy
- Clear service pathways for a wide range of client needs
The SFP brand in action
