Our services
US website design for European companies ready to convert American buyers
Your US website has to make sense to an American prospect in seconds. What do you do? Why should they believe you? Why choose you over the companies they already know? We shape the structure, copy and experience around those questions, then build the site that carries the answer.
Plan your US market entryA translated website rarely does the job
Many European companies start with a good website. It may be well designed, detailed and perfectly suited to their home market. But when it reaches the US, it can leave too much unsaid.
The value proposition takes too long to appear. The proof is buried. The services are described through internal language instead of the problems buyers are trying to solve. Or the calls to action assume a relationship that has not been built yet.
Your American prospect is not reading the site with the same context as a European customer. The website has to do more of the work upfront: explain the offer, create confidence and make the next step obvious.
What we build
We design and develop websites for European companies entering or growing in the US. That can mean a new US-facing website, a redesign of an existing global site or a focused set of landing pages for a first American audience.
The job is not to make the site look American. It is to make it useful to the people you want to reach in the US.
How we approach a US website project
01. US messaging and conversion architecture
Before we draw a page, we work out what each part of the website needs to communicate. We look at your existing strategy, the audience you want to reach and the questions they will have when they encounter a new brand.
This is where we decide the site hierarchy, core pages, key messages, proof points and calls to action. If you have not yet completed a US brand strategy, we may recommend starting there or running a focused strategy phase as part of the project.
What we do
- Website and message audit
- US audience and buyer-journey review
- Site architecture and page plan
- Copy direction and conversion framework
- Search intent and keyword priorities
02. UX and wireframes
We map the important pages before moving into design. That means the order of information, the path between pages, the proof a buyer needs at each stage and the point where it is reasonable to ask for a conversation, a demo or a purchase.
Good UX is not decoration. It prevents a prospect from having to work out what you meant.
What we do
- Wireframes for priority pages
- User flows for desktop and mobile
- Content hierarchy and CTA placement
- Stakeholder review before visual design
03. Design, copy and development
Once the structure is right, we bring it to life through your identity, writing and build. The site has to feel like your company, while still being clear to someone encountering the brand for the first time.
We build on WordPress for most brand and service businesses, and Shopify when the site is an eCommerce store. Every build is responsive, performance-conscious and tested before launch.
What we do
- Visual design for all agreed pages
- US-facing website copy
- WordPress or Shopify development
- Mobile optimisation and performance work
- Pre-launch testing and CMS handoff
04. Search readiness and launch
Launch is where a website starts working, not where the work ends. We put the basic search infrastructure in place: page titles, meta descriptions, heading structure, internal links, analytics and Search Console. If US organic visibility is a priority, the site becomes the base for an ongoing SEO program.
We also make the content easier for search engines and AI assistants to interpret through clear structure, consistent brand information and relevant supporting pages. No agency can guarantee how an AI assistant will cite a source, but a confused or thin website gives those systems very little to work with.
What we do
- On-page SEO implementation
- Technical and structured-data basics
- Analytics and Search Console setup
- Internal linking plan
- Post-launch review and fixes
What a US-ready website changes
It gives people a reason to stay
The visitor understands the offer quickly enough to keep reading. That sounds basic, but it is where many international websites lose the sale.
It makes your proof visible
Case studies, credentials, customer stories, product details and team expertise are placed where they help a buyer move forward, rather than being hidden on an About page.
It gives your US team a useful commercial asset
A good site supports a sales call, a LinkedIn post, an outbound email and a partner introduction. Your people can send it with confidence because it says the right things without needing a long explanation first.
It gives search and content a place to land
SEO, LinkedIn and content marketing work better when the page they send people to answers the question that created the click.
Website projects that start with the business, not the template
We have built websites for brands in different sectors and at different stages. The details change, but the process does not: understand the commercial problem first, then make design and technology support it.
Need a US website that can carry the conversation?
Tell us what is changing in the business, who you need to reach and where the current site is falling short. We will tell you whether a focused redesign, a US market-entry site or a broader brand project makes the most sense.
Book a US website consultationFrequently Asked Questions
Do we need a separate US website?
Not always. It depends on your offer, audience, existing site structure and the difference between your European and US message. Sometimes a US section or set of landing pages is enough. Sometimes a separate site gives you more clarity and flexibility. We recommend the lighter option when it will do the job.
Can you work with our existing brand and website?
Yes. We audit what is working, what is worth keeping and what needs to change for the US audience. A redesign does not require throwing away everything you have built.
Do you handle website copy?
Yes. Copy is part of the conversion work, so we prefer to own it or work very closely with the person who does. We write around the US audience, search intent and the decisions each page needs to support.
How long does a website project take?
Most custom sites take six to ten weeks from kickoff to launch. A focused site can move faster. Larger sites with eCommerce, integrations or a full brand identity project take longer. We define the scope, decision points and timeline before the work starts.
Do you build on WordPress or Shopify?
Both. WordPress is a strong fit for most service and B2B sites. Shopify is usually the better choice for a standalone eCommerce business. The platform follows the business need, not the other way around.
Is SEO included in the build?
The on-page foundations are included: structure, copy, metadata, internal links and the technical setup needed to measure performance. Ongoing US SEO is a separate program once the site is live and the search opportunity is clear.