Our mission
Ride into the U.S. market with style.
When French custom motorcycle brand BAAK set its sights on the American market, it needed more than just an entry. It needed impact. Our mission was to craft and execute a premium brand and digital strategy tailored for the U.S., starting with a market audit and culminating in a full online and offline presence in Los Angeles.
|
Industry |
HQ |
Year |
|---|---|---|
|
Motorcycles |
France |
2021 |
The challenge
A premium European brand, unknown in a massive, competitive U.S. market.
Despite an existing international clientele, BAAK had low brand awareness in the U.S., especially outside of its niche French-speaking audience. The U.S. custom motorcycle space is crowded, with established competitors dominating both online presence and customer trust. The brand also lacked an American-specific voice, content strategy, and e-reputation. Beyond digital, BAAK aimed to establish a physical footprint in Los Angeles, adding another layer of complexity.
The strategy
Build the U.S. foundation from scratch with precision and flair.
Market Audit & Research
- Conducted an in-depth audit of BAAK’s brand and competitors (e.g., RSD, CRD, Hazan) in the U.S.
- Identified gaps, best practices, and key opportunities—especially on Instagram and YouTube.
- Developed buyer personas tailored to the American market (e.g., Joe Rider, Simon Twowheels).
Digital Strategy
- Developed a dedicated U.S. brand voice and content pillars.
- Created a robust content and engagement plan centered around Instagram, YouTube, and Facebook.
- Set up KPIs for awareness, engagement, and conversion.
- Implemented tools and workflows: content calendar, hashtag strategy, and performance tracking.
- Advised on social advertising, influencers, and organic engagement strategy.
Execution & Expansion
- Designed and launched a high-end website aligned with BAAK’s craftsmanship and brand image.
- Supported the opening of BAAK’s physical space in Los Angeles, creating a bridge between digital and in-person experiences.
- Shifted all content to U.S.-oriented formats, language, and storytelling to resonate with the local audience.
- Built systems for brand consistency, social media governance, and customer engagement.
The outcome
A powerful U.S. debut with immediate traction.
- A premium website that elevated the brand’s perception in the U.S.
- Successful launch of the Los Angeles store.
- Over 50k Instagram followers gained within the first year.
- A new perception of BAAK as a high-quality, desirable brand in the U.S. market.
