Measuring Social Media ROI, ROA, ROE: What’s the difference?
To grow your business, Social Media Marketing could be a very powerful tool in your digital strategy arsenal. And as a firm, you have to…
Marketing Strategy
-
-
Three lessons learned from Twitter’s Purge, how to fight plague of fake social media accounts
On July 12, Twitter officially began to remove tens of millions of suspicious accounts, resulting in big fall in followers for some of its main…
-
Social Media boosts employee engagement, helps better understand your business strategy
Do you want your employees to be more engaged on a day-to-day basis? To perform better? Whether you are a consumer brand or a B2B…
-
Instagram takes on YouTube with IGTV
The war over social media videos is taking an interesting turn of events. Instagram is going full speed ahead with its video focus strategy launching…
-
Should you hire a social media agency, a manager or a consultant?
As a business owner, we know how challenging it can be to figure how, when and where to allocate resources. So a lot a people…
-
Employee Social Media Monitoring is important to your brand reputation
The cancellation of the TV show Roseanne following Roseanne Barr’s offensive tweet is a perfect reminder of how a social media message can affect the…
