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Instagram takes on YouTube with IGTV

The war over social media videos is taking an interesting turn of events. Instagram is going full speed ahead with its video focus strategy launching a new standalone app called IGTV. IGTV is a mobile first app allowing anyone in the world to post and consume full screen vertical videos up to an hour long. […]

Employee Social Media Monitoring is important to your brand reputation

The cancellation of the TV show Roseanne following Roseanne Barr’s offensive tweet is a perfect reminder of how a social media message can affect the reputation of a brand or of an entire business in just a few hours. And why you should monitor how your employees are behaving online. Your employees are talking online, […]

It’s GDPR day

Have you noticed all these privacy policy updates in your mailbox lately? Of course you have! That's because today - May 25, 2018 - is the official day when the GDPR - General Data Protection Regulation - goes into effect. In Europe, but not only. Starting now, every single organization around the world making business […]

7 Reasons Why Social Media is Important for B2B Companies

If you work for a B2B company – or even own one - B2B Social Media is important in your B2B digital strategy. Everyone is using social media these days. If you read this article, you probably do. Your friends, your family, your colleagues do too. Not to mention your competitors. Social Media has changed […]