Branding work
Supporting their ongoing ad campaign needs
We are also creating on a regular basis Oui Financial’s ad campaigns, online and in print.
Oui Financial
Crafted a bilingual brand identity and website for Oui Financial to serve French-American families in the US with financial services.
- AI MarketingBrand StrategyLogo & identityWeb
Our mission
Building the go-to financial brand for Franco-American families in the US
Oui Financial came to us in 2018 with a clear vision: become the trusted financial advisor for Franco-American families navigating the US financial landscape. Eight years later, the partnership is still going strong. From brand identity to AI-powered search visibility, Royal Cheese has been Oui Financial’s strategic growth partner every step of the way.
Solution
Brand Engine
Year
2018-2026
Support
New Brand
Industry
Finance
Origin Country
San Francisco, CA
Services Provided
The challenge
Launching a financial advisory brand in the US is no small feat – especially when your audience speaks two languages, lives between two cultures, and has very specific financial needs. Oui Financial had to earn the trust of French families in America: a community that is both highly educated and extremely discerning when it comes to financial decisions.
They needed a brand that felt sophisticated yet approachable, distinctly French yet credible in the American market – and they had to be found by the right people, in the right language, at the right time. In a market dominated by large institutions and established names, standing out meant building something personal, long-lasting, and uniquely theirs. In two languages. Without losing authenticity in either.
The strategy
We started where everything starts: identity. We crafted a brand that told Oui Financial’s story at a glance – the three birds in a cocotte shape, a visual metaphor for the Franco-American family: parents building a future for their children. Every color, every line, every word was intentional.
Then came the digital foundation: a bilingual website designed to convert, built to last, and optimized to rank. From there, we built a long-term, multi-layered growth strategy:
- Brand & web – A bilingual website aligned with a cohesive identity, serving both French-speaking and English-speaking audiences seamlessly
- SEO – Targeted high-intent French-language keywords in the US market, including terms with a difficulty score above 40, placing Oui Financial in the top 3 on Google for retraite USA, credit score USA, and box spread loan
- GEO (Generative Engine Optimization) – Positioned Oui Financial as the #1 result on AI-powered search engines for key topics, making them the most visible Franco-American financial voice in their niche
- Advertising & content – Ongoing creative support including email campaigns, digital ads, and brand content to grow and nurture their audience
- Strategic consulting – Regular brand and marketing advisory to keep pace with an ever-evolving market
The tagline
“Investissons dans votre avenir.”
The tagline was built to carry the full weight of Oui Financial’s promise. Investissons – “let’s invest” in French – is deliberately plural: this isn’t a transaction, it’s a partnership. Oui Financial doesn’t just manage your money, they invest alongside you. Votre avenir – “your future” – speaks to the long-term horizon that defines every sound financial decision. Together, the phrase mirrors the visual identity: the three cocotte birds representing parents nurturing their children’s future. Not just a slogan, a philosophy.
The outcome
Eight years of partnership. One of the most recognized French-American financial brands in the US. Today, Oui Financial has advised over 800 households and manages more than $100M in assets under management (as of DEc 12, 2025). On Google, their keywords rank in the top 3 – some with difficulty scores above 40. On AI search, they dominate their niche: 92% visibility on “conseil financier franco-américain”, 81% on “planning financier pour Français aux États-Unis”, 42% on “investissements pour les Français aux USA”.