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Schedule posts on Twitter. Available soon?

November 25, 2019
Social Media Marketing

After years and years of patience, scheduling posts on Twitter could become a reality. On November 20th, Twitter started to experiment with bringing one of TweetDeck’s handiest time-saving features into its social network: post scheduling.

However, this is just an experiment for now. Only a small selection of Twitter users can schedule posts on Twitter. But more and more users should be included in the testing phase in the next few weeks and months.

Tweet scheduling on https://t.co/8FModRv1sl? Yes please! Starting today, we’re experimenting with bringing one of @TweetDeck’s handiest time-saving features into Twitter. Tell us what you think if you’re part of the experiment. pic.twitter.com/4pI9xrbPEP
— TweetDeck (@TweetDeck) November 20, 2019

Don’t assume scheduling posts directly on a social media platform is a common feature. Even though it has been available on Facebook for a while now, it’s not common practice. As mentioned above, Twitter is testing the functionality. Instagram has enabled image and video scheduling for everyone just a few months ago via the Facebook Creator Studio. And LinkedIn has no plan to do so. Yet.

However, social media posts scheduling is not new thanks to third-party social media management tools. Hootsuite, AgoraPulse, Sprout Social and many other online platforms have helped millions of social media management professionals schedule their social media calendars in advance.

Article by Olivier Gruère

Olivier Gruère is a brand strategist and the founder of Royal Cheese Agency, a boutique branding agency based in Los Angeles.

With over 15 years of experience helping more than 150 brands grow and stand out in California and across the U.S., he specializes in building brand strategies that drive both recognition and revenue. His insights on branding and local market adaptation have been featured in numerous guides and resources for small business owners looking to make their mark in Los Angeles.

Since 2018, Royal Cheese has helped over 150 brands grow and thrive in LA and across the U.S. We know how to position your brand to make a lasting impact with your audience. Every project we take on gets a tailored approach, built around your specific goals and challenges.

Choosing Royal Cheese means working with a seasoned branding team with 25 years of experience crafting strategies that turn local businesses into recognizable, revenue-driving brands. We partner with you to refine your story, define your market positioning, and navigate the competitive landscape of Los Angeles with confidence.

Got a brand to build or refresh in L.A.? Let’s talk.