After years and years of patience, scheduling posts on Twitter could become a reality. On November 20th, Twitter started to experiment with bringing one of TweetDeck’s handiest time-saving features into its social network: post scheduling.
However, this is just an experiment for now. Only a small selection of Twitter users can schedule posts on Twitter. But more and more users should be included in the testing phase in the next few weeks and months.
Don’t assume scheduling posts directly on a social media platform is a common feature. Even though it has been available on Facebook for a while now, it’s not common practice. As mentioned above, Twitter is testing the functionality. Instagram has enabled image and video scheduling for everyone just a few months ago via the Facebook Creator Studio. And LinkedIn has no plan to do so. Yet.
However, social media posts scheduling is not new thanks to third-party social media management tools. Hootsuite, AgoraPulse, Sprout Social and many other online platforms have helped millions of social media management professionals schedule their social media calendars in advance.
