With Twitter Fleets, looks like Twitter – the microblogging platform – is following the latest social media trend in social media content: stories.
For a few days now, Twitter has been testing “fleets”, ephemeral tweets disappearing after 24 hours.
What are Twitter Fleets?
After Snap stories, Instagram stories, Facebook stories, and even YouTube stories, Twitter is also working on its own version: Twitter Fleets. Kayvon Beykpour, product lead at Twitter and co-founder of Periscope, shared the information along with images and videos in a series of tweets.
Twitter Fleets, how do they work?
Fleets look very much – VERY VERY MUCH – like Instagram stories. They appear on top of the app’s screen in bubbles that you can click on and consume quickly with one finger.
You can’t retweet or like fleets though. Your reactions – using text or emojis – will automatically be sent via direct message to the author. This means more interactions will happen privately behind-the-scenes. Could fleets decrease the number of useless tweets? Maybe.
Should we talk Tweets & Fleets from now on?
We don’t really know if or when fleets will be tested outside of Brazil. We’re not even sure if the new functionality will make it to the Twitter app. But as we see the tremendous success of stories on Instagram, the probability to see fleets available to more people in the next few weeks is very high.
What do you think about Twitter Fleets? Is it something you would consider using? Are you still using Twitter for your business or for personal use? Let us know in the comments!