Measuring Social Media ROI, ROA, ROE: What’s the difference?
To grow your business, Social Media Marketing could be a very powerful tool in your digital strategy arsenal. And as a firm, you have to…
Social Media ROE
Three lessons learned from Twitter’s Purge, how to fight plague of fake social media accounts
On July 12, Twitter officially began to remove tens of millions of suspicious accounts, resulting in big fall in followers for some of its main…