To create from scratch Artemis Purely Plants’ online presence, making sure all the decisions made and actions performed were compliant with all the policies and restrictions applied to healthcare-related products online.
Also to compete with a fast-growing trend of CBD based products (a chemical extracted from cannabis plants) with similar pain relieving effects.
To primarily focus on the plant based nature of the formula making it legal in all US states, and on scientific proven results comparable to legal opioid pain relievers whithout the risk of addiction.
To create a complete e-commerce site (Shopify) easy to use and mobile friendly representing the brand to sell the product. At the same time, to create a social media presence to tease the target audience, create excitement and populate the customer database. Then to advertise on social and Google to support the launch for a faster growth.
ArtemisPurelyPlants.com created on Shopify based on the requirements of the client; more than 1k+ followers joined their Facebook page excited for the launch of the product; half a dozen blog posts published, one social post per day (Facebook & Instagram).
The Digital Activation
With the help of Artemis Purely Plants‘ team, we have identified the brand’s key/strategic topics to focus on to create a relevant content structure based on them.
VIDEO – Lecture about pain management, origins of the product
It was important to demonstrate the product was “legit” by showcasing the expertise and seriousness of the brand and its creator.
Samples of social media content created for the launch.
Visit the e-commerce store live on ArtemisPurelyPlants.com.