duoveo app mockup

Support the launch of a new app

duoveo is a brand new fitness app available on iOS and Android devices focusing on the well-being of its community. They asked for our expertise to help them launch their app by rebranding their identity and developing a digital strategy to grow their user base. This includes the brand’s new identity and messaging, social media and content.


duoveo’s brand identity was very simple but not memorable enough. So we’ve worked internally on their messaging and their new logo.

The logo before / after

The app’s icon before / after

App Store optimization

We also took the rebranding opportunity to clarify their message on the App Store and Google Play to better convert prospects from organic content or paid ads.

Slide to see before and after