Your digital strategy = the foundation of your online marketing plan
Social Media Strategy Agency
Digital Strategy Agency
With no strategy, you have no direction. Taking into account your vision, your mission and your business goals, our digital strategy agency will define a realistic action plan and outline the steps you need to take to achieve your goals.
Online Marketing Goals
Social Media Marketing Goals
Goal setting is a staple of all marketing and business strategies. Digital and social media are no exception. Our digital strategy agency will define and document realistic digital marketing goals that solve your biggest challenges.
Social Media Audit
Understanding where you are coming from as a business and where you stand today is important to outline where you want to go next. Investigating your competitors’ social media strategy is also critical to learn and grow from their success and failures.
Who are you talking to? Understanding your audience is critical to your digital strategy success. Who buys your products or services? What is their age, their level of income, their location. This will define which networks you should focus on.
Digital Content Strategy
Social Media Content Strategy
Content is kind. But you know that already, right? Define a clear digital content strategy that fits to your core audience, a tone of voice true to your brand identity, and a cadence realistic to your resources and budget.
Key Performance Indicators (KPIs)
If you cannot measure it, you cannot (im)prove it. That’s why tracking and analyzing all your digital efforts on a regular basis is important to optimize you digital strategy and tactics on the long run.
Social Media ROI, ROA, and ROE
Measuring the effectiveness of digital marketing isn’t an easy task. Taking into account your goals, your KPIs, and your expense, we are able to measure your Digital and Social Media Return On Investment (ROI), Return On Attention (ROA) or Return On Engagement (ROE).