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Social Media

Measuring Social Media ROI, ROA, ROE: What’s the difference?

To grow your business, Social Media Marketing could be a very powerful tool in your digital strategy arsenal. And as a firm, you have to rely on data and analytics...

Aug 06, 2018
Three lessons learned from Twitter’s Purge, how to fight plague of fake social media accounts

On July 12, Twitter officially began to remove tens of millions of suspicious accounts, resulting in big fall in followers for some of its main users. As an example, Twitter’s...

Jul 13, 2018
Social Media boosts employee engagement, helps better understand your business strategy

Do you want your employees to be more engaged on a day-to-day basis? To perform better? Whether you are a consumer brand or a B2B organization, you can improve employee...

Jul 02, 2018
Instagram takes on YouTube with IGTV

The war over social media videos is taking an interesting turn of events. Instagram is going full speed ahead with its video focus strategy launching a new standalone app called...

Jun 20, 2018
Should you hire a social media agency, a manager or a consultant?

As a business owner, we know how challenging it can be to figure how, when and where to allocate resources. So a lot a people come to me with the...

Jun 15, 2018
Employee Social Media Monitoring is important to your brand reputation

The cancellation of the TV show Roseanne following Roseanne Barr’s offensive tweet is a perfect reminder of how a social media message can affect the reputation of a brand or...

Jun 01, 2018